OUR STORY
Fortan was born in Scotland, forged in rough weather, long climbs, and muddy trails. The name Fortan comes from Scots Gaelic, meaning fortune or luck, the kind you earn, not the kind you’re given.
It represents the reward that comes from committing to the ride: dropping into something you’re not fully sure about, trusting your skills, and coming out the other side buzzing with stoke. Riding with mates, getting lost in the hills, and chasing that feeling of freedom is where Fortan started.
From our own rides and countless chats in car parks and trailheads, it’s clear that mountain biking pulls you towards progression. There’s always something calling you back: that nemesis trail, a jump you’ve rolled past one too many times, or the urge to squeeze out a few more miles when your legs are shot. It’s about pushing limits, learning the hard way sometimes, and coming back for more stoke the next ride.
That mindset is exactly what led to our motto, “Make Life Brave.”
It’s not about being fearless or reckless, it’s about backing yourself, taking calculated risks, and embracing the adventure. Mountain biking gives you those moments where fear, focus, and freedom collide, and the reward is pure stoke. That’s what Fortan stands for, on the bike and in everyday life.
Our Philosophy
At its core, Fortan is about movement, progression, and choosing an active life. We create quality bike and lifestyle clothing for people who’d rather be outside than sitting still, those who measure days by rides, not routines.
We believe good kit should earn its place. It should be comfortable on long days, tough enough to take a beating, and simple enough to work wherever the ride takes you. No overcomplication, no gimmicks, just well-made clothing built to be worn hard and often.
Fortan is more than clothing. It’s about shared experience and community, the quiet nods at the trailhead, the post-ride chats, the stories from lines that didn’t quite go to plan. We want to create a space where riders can share their journeys, learn from each other, and keep pushing forward.
We’re committed to treading lightly on the places we ride. We use 100% recyclable packaging, choose durable fabrics, and prioritise organic and recycled materials wherever possible. We know this is an ongoing process, and we’re focused on improving as we go.
